During our marketing workshops, one of the most important topics we discuss with business owners is how to harness the amazing growth of technology to help their productivity. Many business owners feel as if they are busier and working harder than ever, yet their overall productivity is lower than ever. They are investing more time and energy into their businesses but they are not seeing growth. The main reason is that they have not yet seized the tremendous opportunity that new technology has created for them; rather they have allowed technology to work against them.
The bestselling author, Neil Strauss, made a very insightful and accurate reference to this issue recently:
It's easy to be BUSY these days, but more and more people are having
trouble being PRODUCTIVE.
We are in the Information Age. We have an incredible body of
unlimited knowledge and access to over a billion people available
instantly--and we can carry all this information and connectivity on
a device we can literally fit in our pocket.
It's incredible--an amazing period of history to all be living
through together--but it's also a challenge.
And the challenge is this: Are you living your life or are you
being distracted from it?
We completely agree with Neil about this challenge that all of us face. There is so much information constantly being thrown at us now, that we often mistake the feeling of being busy and productive for actual production.
Business owners need to transform their businesses to align them effectively with the Information Age, and in order to do that they need to utilize technology to their advantage. The exponential growth of the Internet and technology presents an incredible opportunity to gain a competitive advantage in the marketplace...with the right guidance and strategy in place.
Call us at (978) 494-4119 to discuss how we can help you with this challenge and take your business to the next level. It's time to let technology work FOR you and your business!
http://www.networkforsolutions.com/
