What Einstein Would Say to Internet Marketing Companies

I think those in the Internet marketing industry would all agree that it's a very complex field they work in.  One part of the job is to be a subject-matter expert - to be a master of search engine optimization, social media marketing, and website design, among other things.  It's an industry that's constantly changing.  Google updates their website ranking algorithm hundreds of times a year now and new social media sites are popping up left and right.  It's our job to stay ahead of the curve for our clients and deliver results in this ever-changing landscape.  It's a complicated and tough job but we know what we signed up for and are very grateful for the opportunity to help businesses online.

However, there's a second piece of the job that many are failing at in this industry, which goes back to Einstein's quote.  Far too often, Internet marketing firms are confusing small business owners by failing to simplify the message.  Granted, it's no easy task to take all this highly-complicated information and put it into a simplified form that the business owner will understand, but it's crucial. If the business owner is confused about what services they are getting, and what the results of the program are, then the Internet marketing firm is not doing the full job.

In far too many cases online marketing companies are either not relaying this information at all, or relaying the information to the business owner in "industry terms", with technical jargon that means nothing to them.  I often compare it to a doctor speaking a bunch of medical terms to the patient when giving the diagnosis and treatment plan.

So remember, a good Internet marketing firm should not only have expertise in Internet marketing, but also in communicating a simplified message to the client.