"Money is not the primary asset in life...Time is"
-Gordon Gekko
Mr. Gekko, the anti-hero from the Wall Street movies, is certainly not the most honorable character, to say the least, but he was right on the money (no pun intended) with that quote. This view on time is not that of the 1980's Gekko from the first movie; it's the view of a man who has just spent 8 years in prison and has come to the harsh realization that the most precious thing of all is time.
At Network For Solutions, we believe in this principle whole-heartedly, from a personal and business standpoint. The reason our firm exists is because our clients realize that they have a limited amount of time each day to run their business. To take precious hours out of the day and attempt to market their business, in a complicated landscape, is not the best use of time. They could have used that time to do what they do best; run their business. Instead they partner with us for our expertise and resources to grow their business.
Most people, at certain points along the way, will take a step back to assess their personal life and how they're spending their most precious resource. Am I spending my time wisely and focused on the right things? Am I making the most of my time here?
We believe that business owners should take the same approach. Am I maximizing my time running my business? Is it a smart decision to spend valuable hours of my day trying to market my business? Or would it be wiser to invest money to partner with a marketing firm and devote that time saved to running my business?
These are the assessments we engage in with our clients. As consultants we want to gain an understanding of the business, the vision and goals; and use our expertise to help them get there.
In a recent survey published by Inc. Magazine on Work-Life Balance, over 30% of small-business owners admitted they would rather have more time than more money. At Network For Solutions, we clearly understand how money is a valuable asset for a person and a business, but, as Mr. Gekko realized, it's not the most important asset. Perhaps the author, Harvey Mackay, put it best:
“Time is free, but it's priceless. You can't
own it, but you can use it. You can't keep
it, but you can spend it. Once you've lost it
you can never get it back.”
http://www.networkforsolutions.com
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