How Users Search For Local Businesses

One of the most common questions we get asked by clients is "how many people are searching for my business on Google and how are they searching for it?"

Third Door Media recently conducted a survey with a panel of 1250 local consumers based in the U.S. (broad mix of ages, gender and location).  The first interesting result was that 59% use Google at least once a month to search for a local business:

The second interesting result was that 54% use a local modifier in their search terms (ex. Dentist Boston or Dentist 02101) rather than just "Dentist".

The survey also shows that 17% of searchers never use a local modifier in their search terms, with this percentage rising to 21% among younger searchers. However, older searchers are more inclined to add a local modifier to their search terms — 63% usually do.

To take it a step further, when a geo-modifier is used, here is the breakdown of what type:

In conclusion, it's very important for a business (and its marketing firm) to understand not only who and how often people are searching for it online, but also specifically how it's being searched as well.  This data is very useful in customizing an online marketing campaign to the target audience of the business.

Call us at (978) 494-4119 to schedule an online marketing consultation for your business today!