How To Reach Your Target Audience

On Small Business Saturday®, an estimated 103 million people shopped small on November 26th of last year. But did you know that you have access to tools and resources that can help encourage your customers to shop small and help grow your business all year-round?

It starts with our toolkit at www.facebook.com/shopsmall, which we've updated and expanded so you can reach your ideal clients. You'll find tools like My Business Story, which shows you how to create a video that allows potential customers to see what makes your business special and learn about the kinds of services you offer. Find more ways to promote your business with Facebook in this month's Expert Analysis by blogger and social media strategist Angela Stringfellow.

We've also teamed up with Facebook to give you the opportunity to boost your social media presence with the Big Break contest. In our Featured Video, learn how to enter for an opportunity to win $25,000 to grow your business and drive customers to your door – and a one-on-one strategy session with American Express and Facebook to put it all into action. Enter through July 9, 2012 at www.facebook.com/OPEN.